TiDaa: Navigating Tamale’s Digital Marketing Place


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TiDaa is a tech startup that intends to capture the nascent digital marketing space in Tamale.

Translated from Dagbanli, TiDaa means our market and true to this, TiDaa’s soul is in electronic commerce.  It is also a branding, consulting and digital marketing brand, the first business within the metropolis wholly structured around this.

TiDaa officially launched on Wednesday, May 25 to a small crowd of enthusiasts and stakeholders at the MavMax restaurant.

The launch was also a pitch and Q&A session where the core team, explained TiDaa’s business model and demonstrated their business in action.

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Things That Struck Me at the Ghana International Trade Fair


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The last time I attended the Ghana International Trade Fair was on a school excursion ages ago. In it’s 20th iteration, the Tamale Sports Stadium played host and boy is walking it’s circumference repeatedly, exhausting.

I didn’t know about the fair until my friends invited me, days after I’d spent hours googling upcoming events in town. I’m either out of place here or online publicity isn’t quite a thing yet. For example, I only found out that day about Irene Logan’s 3-day album pre-launch that ended the day prior. I need to up my gig finding game if I’m to survive my boredom fits.

Attending the week-long fair on March 6 ensured the place was overrun with kids trying to re-channel their excitement from the independence parade. Their numbers however thinned out as they took their seats in anticipation of a scheduled concert that featured kologo musician, King Ayisoba, Sherifa Gunu and some local acts.

I had a silly epiphany which is more stupid than silly considering what it was. I was surprised to see vendors from other countries at the fair. I guess I totally overlooked the “international” in the name. Anyhow, there were all sorts of things up for sale, from engineering, art, livestock down to kitchenette. I’ll just share what struck me.

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